Eric Tsai

Senior Product Designer

erictsaidesign@gmail.com

Over 10 years of experience leading design in teams and developing successful, user-centered products. Skilled in collaborating across teams, conducting user research, and translating insights into impactful features.

Work Experience

Senior Product designer
Ledger Investing [2021 – 2023 Remote]

  • Designed and launched of new features that accelerated sales cycles from months to weeks and simplified customer journey by transforming 10+ forms into guided flows.
  • Developed and maintained the design system, collaborated with engineers on component library.

UX designer L5
Amazon AWS - Developer tools [2019 – 2021 Seattle]

  • Designed and launched CodeStar Connections and Notifications, improving developer experience by integrating 4 new third-party tools into AWS CodeSuite.
  • Primary UX designer for AWS CodePipeline, updating new features, fixes, and hand-off processes.

Product Designer
Cloudflare [2016 –2019 San Francisco]

  • Was the initial product design hire, helped grow the team to 8+ designers.
  • Developed design processes and culture across 3 international offices.
  • Deisgned improvements to the Firewall app and other projects (Analytics, Registrar, Logpush) that empowered customers and 30% reduction of support tickets.

Skills & Tools

Design skills

Branding • Wireframe • UI/UX design • Design systems • Prototyping • Graphic design

Research skills

Design audits • Journey mapping • User research • Design sprints • Design critique

Tool stack

Figma • Adobe Creative Suite • Visual Studio Code • Sketch • Linear • Loom • HTML/CSS/JS

Awards & Talks

Designing for security
[2019 – Presented at SF Design Week 2019]


Adobe Creative Jam
[2017 – Judge's Choice Award Winner]

Education

FounderFuel Accelerator Program
[2014 – Truth iOS app team ]


Simon Fraser University
[2011 – B.A., Interactive arts & technology: Design]