Eric Tsai

Senior Product Designer

10+ years of working from early stage start-ups to B2B enterprise teams. I excel in product ownership and working with technical complexity. I bring cross-functional teams together to solve ambiguous problem spaces and create highly crafted customer-focused solutions.

Work Experience

Ledger Investing (W17)

Senior Product designer

[02/2021 to 10/2023 – Remote]

  • Designed and launched of new features that accelerated sales cycles from months to weeks and simplified customer journey by transforming 10+ forms into guided flows.
  • Developed and maintained the design system, collaborated with engineers on component library.

Amazon AWS - Developer tools

UX designer L5

[08/2019 to 02/2021 – Seattle, WA]

  • Designed and launched CodeStar Connections and Notifications, improving developer experience by integrating 4 new third-party tools into AWS CodeSuite.
  • Primary UX designer for AWS CodePipeline, updating new features, UI fixes, and design hand-off with ENG.

Cloudflare

Product Designer

[06/2016 to 06/2019 – San Francisco, CA]

  • Was the initial product design hired, helped grow the team to 8+ UX designers. Developed foundational design process & culture across 3 international offices.
  • Led improvements to the Firewall app and other projects (Analytics, Registrar, Logpush) that empowered customers and 30% reduction of related support tickets.

Skills & Tools

Design skills

Visual design • Wireframe • End-to-end UI/UX • Design systems • Prototypes • Accessibility

Research skills

Design audits • Journey maps • Storytelling • User interview • Sprints • Design critique

Tool stack

Figma • Adobe Creative Suite • Visual Studio Code • Sketch • Github • HTML/CSS/JS

Awards & Talks

Designing for security
[06/2019 – Presented at SF Design Week]


Adobe Creative Jam
[03/2017 – Judge's Choice Award Winner]

Education

Simon Fraser University
[06/2011 – Bachelor of Arts, Interactive arts & technology: Design]